Yeah it is...Canada has their mental identity waaay too much tied up in Hockey. If they lose, I expect Molson beer sales to increase...a lot.
Dude you don't know Canada very well, if they win Molson sales will go up...
if they tie Molson sales will go up...
if they don't play Molson sales will go up...
if aliens land and take everyone's hockey sticks Molson sales will go up...
(ad infinitum ad nauseum)