...hired an ad agency to help shape its image...Instead of being an art band targeting a niche following, Devo is now using focus groups to choose which songs to include on its next CD and what clothes to wear onstage, he said.
"We want to know what you think," Casale said. "Just like CNN says 'What do you think?' We want to know."
"There's color studies going on, different costumes being shown to people, different mixes of songs, and we're letting people kind of direct us toward a final product," he said.
This will be the result:
