Well now it has lots of free advertising. If you don't count the dead people, of course.
And the university is probably going to get the royalties.
Reminds me of the affair of Hans Reiser, the fellow who developed an uber-clever UNIX/Linux file system. Optimizes everything to a T. Then he goes and murders his wife over her threats to walk out on the geek, and expects the authorities to consider it normal when he hoses down the interior of his car.