That is true. But only time will tell whether Soundgarden will achieve the commercial/corporate/generic appeal that the Who has.
I want to hear Rob Zombie perform at half-time. Now that would be one heck of a show. Bring it on!
The market is way more fractured now. Rock as a whole has taken a backseat to rap in the popular music front. It is unlikely that any band will achieve the commercial/corporate/generic appeal of The Who. Especially those who are considered to make artistic statements like The Who did. Nickelback sells a whole lot of albums, but they aren’t the critical success of The Who. Meanwhile bands like Radiohead and Wilco aren’t anywhere close to the commercial success.