I guarantee Vikes vs Colts would have gotten better ratings.
I don’t think the NFL was interested in “ratings” in this case.
Really?
Excluding Super Bowls, the 57.9 million viewers for the Vikings & Saints NFC Championship game makes it televisions most-watched program since the 1998 "Seinfeld" series finale with 76.3 million viewers.
That makes it the largest audience for a conference championship game since the Cowboys-49ers game in 1982 with 68.7 million viewers.