With respect, that's not the only choice. The producer can try to sell the item elsewhere. For example, I will never buy clothes at Wally. A) They don't stall tall in ladies. B) I don't like their styles.
In my opinion a place such as Dress Barn is way better.
Decent sales help for size and fashion and color (impossible to get at a place like Wal-Mart). Sure the stuff they sell costs more but you can get some items at 30%-60% off.
The clothes are more stylish (cut and added details), the colors are richer and they don't have the cheap look or feel or start to fall apart after a couple of washings like the stuff Wal-Mart sells...
When it comes to clothing, I’m screwed. I have to shop online because the 3% or so of women my height or taller don’t rate any square footage in bricks-and-mortar stores. I know I’d spend more if I didn’t have to order. I’m picky about my fit, and hate to eat shipping costs if I have to return something that doesn’t fit. Needless to say I’ve got a very homogeneous wardrobe :)