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http://www.network54.com/Forum/204096/thread/1200846405/last-1200846405/ODM

Friends of Senator BO 66,000,000

Dick Morris Associates (pro bono services) 21,335,000

RECOMMENDED ACTION PLAN

I The Grand Entrance

As earlier agreed in order that our candidate campaigns commence with impact, it is necessary that he exit Kenya to lay foundation for a grand home coming similar to Matibas in 1992 and Kibakis in 2002. Whereas the party has identified areas such as Nigeria and Middle East as regions of interest, it is recommended that the Candidate focus on Europe and the United States where Diaspora is active) for this purpose. A lengthy absence will starve the country of Hon Raila and stimulate an outpouring of adoration that will take us to victory.

II Kikuyu Alienation

Owing to this strategy’s success during the 2005 referendum, it is the party’s position it should be utilized once more for the General Election. There is overwhelming feeling among the non-Gema communities that the Kikuyu are selfish bigots dedicated to a tribal hegemony who will never share the spoils of government with other communities. Underpinning this strategy is the blessing that ODM campaign has able pointmen in Mudavadi, Ruto, Balala and Ntimama who can efficiently galvanize their respective communities around the anti-kikuyu initiative. Concurrently, every effort must be made to undermine Kalonzo in order to prevent him from emerging as an alternative avenue for anti-kikuyu sentiment. In this regard, particular caution should be placed on regions such as RVP where Kalonzo has the potential of attracting some of our votes. Anti-Kikuyuism must be reinforced with promises of jobs and economic gains to key players from every community supporting this initiative.

The Class Issue

It is possible to trigger a class war by painting the Kibaki Government as an insensitive, uncaring group of Muthaiga Golf clubbers. Available research also suggests that this strategy could also resonate with poor kikuyu youth who feel economically marginalized by their own government. As part of this strategy the party should seek to elevate the emotions within all youth constituents who may it successful, be willing to vote for us in the protest. Visible signs of class disparity will provide important fodder for this theme.

Pro-West

It is absolutely essential that through out this campaign, Raila remain aligned to the Western Countries (such as the United States) in order to take advantage of the deteriorating relationship between them and Kibaki. ODM can expect both financial and political support particularly from the United States.

Pull All Plugs

This being the contest of a lifetime, the party should employ all available means to ensure a victory. Subterranean campaigns will therefore form a critical component of our activities. Corruption in the Kibaki Government, the mess of Kibakis domestic situation and the soap opera of the Artur brothers provide ready material for this war.

The Media

Since 2005, the Orange team has maintained intimate contacts across all media. Even though a number of senior media managers are active in our campaigns, we should establish strongest Media Centre possible, manned by local and international experts. Indeed, we must approach this issue with the understanding that victory in the media war could very well mean victory at the polls.

Identify the Fixers.

There is no doubt that the key regional point men are invaluable to this campaign as without them the whole thing could tumble. In order\ to insulate the candidate from attacks on his person, not all advertising and campaign efforts should be focused on him. At the same time, all possible efforts should be used to retain discipline among the party leadership, including reminding them of their vulnerability.

Funding

Tap into pledged funding from external donors including Federal Republic of Nigeria, Germany, the United Arab Emirates, South Africa, Libya, The Democratic Republic of Congo as well as individual /institutional caucuses such as GTZ network, Cyril Ramaphosa, the Deya Ministries and US Republicans among others.

Below is the schedule of activities that will lead to the implementation of our strategy

Strategy
Rationale
How to Activate
When to Activate
Action By:

The Anti-Kikuyu crusade
1. This is an important wedge issue. It will help galvanise the rest of the country against a common enemy and set the overall theme of our campaign
1. Mass media (allusion to predominance of Kikuyus in public service and business

2. Public Rallies

3 Leaflets

4 Viral e-mail and SMS
Through out the campaign period, heightened activities three weeks before elections
All members R.O. to lead the execution of this strategy

Uhuru Kenyatta as Kibakis Choice for 2012
1. 1. Accentuate the anti-Kikuyu sentiments.

2. Cause unease within PNU ranks

3.Attract Luhya vote by eliminating the belief that there will be a Luhya successor

4. Communicate the intention to retain power within a select group of prominent political families
(Kenyatta, Moi, Kibaki)
Speculative newspaper articles /opeds

Public pronouncements at all campaign rallies

Blogs/web forums

Leaflets, with special focus on Western Kenya and RVP
Immediately, with heightened media activities end of November
1. Kipkoech Tanui & Okech Kendo.

2. R.O

Majimbo
5. Majimbo present the promise to the electorate that they will retain their resources at the exclusion of foreigners particularly the Kikuyu, Akamba and the Indians. It is particularly important in galvanising the Coastal vote.
1. Public Rallies in RVP Western and Coast

2. Op-Ed columns in the mainstream media

3. TV/FM radio call in shows

4. Public forums such as workshops with high profile personalities such as Ghai.

5.
Immediate heightened activities sin December
Ruto to lead campaign team.

Corruption
Branding the opponent as irredeemably corrupt will provide diversionary salvos and a campaign theme worth pursuing through out the electioneering period.
1. Press conferences, themed under specific premises such as Telkom and Safaricom sale.

2. TV, Radio, Billboard advertising.

3. Newspaper articles, radio and TV talkshows.

4. Campaign Rallies

5. Viral email, Mashada Blogs, You tube and SmS
Through out the campaign period with heightened activities in NOV/DEC
All RO to provide core leadership.

The Githongo Dossier
Githongo has so far provided the most important ammunition in branding the opponent as irredeemably corrupt. He still is capable of killer blow
Release more incriminating recordings from his time in Government
10 days before elections
J Odindo to provide Nation forum.

R.O. to release material already in custody

The Artur Brothers
6. This Saga presents unending opportunities to embarrass the Kibaki team
Induce brothers to release their long awaited book at the right moment. Our media partners are waiting to serialize the contents.
Two weeks before the elections
R.O

The age issue
Our core supporters are essentially young people whoa re angry about the domination of Kibaki politics by frail septuagenarians.
Billboards and leaflets ridiculing the old people in the Kibaki team; contrast this with billboards of Hon Raila with young people- the promise of a buoyant future.
immediately
Communication team

Rigging
1. Prepare ground for rejection of
1. Press conferences
Oct/Nov/ Dec
All

Unfavourable results 2.Increase interest in monitoring activities to ensure no rigging happens

3. Deflect attention from ourselves should opportunities be available to manipulate voter turnout in our green areas.
Op-Ed Columns

TV/FM radio call-in shows

Petitions to embassies and ODM- friendly NGOs’

Public Rallies

Ethnic Tensions/Violence as a last

Resort
To discourage voter participation in hostile areas
Continue pro-Majimbo utterances

Use ODM agents on the ground to engineer ethnic tensions in target areas

Support Kapondi’s forces in Mt. Elgon

Leaflets targeting the Kikuyus, Kisiis, etc
Mid-Dec
Bring Alexanda Sitienei