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“I’m thinking specifically of Novell and Canonical, both of which field direct Windows competitors. Canonical’s Ubuntu project has gone so far as to designate “Microsoft has a majority market share” as bug No. 1 in its issue tracker..”
Reason #1 why Linux cant compete?
Start to give people a reason to be FOR your product and not against Microsoft.
Stop assuming because your alternative does something like the MS version, people should just abandon that one for the open source product.
Sometimes free isnt good enough.