Nike has the most difficult call to make, because so much of their product line is inextricably linked to his name and image. Many of the rest will make the easy decision to back out quietly. If you want a laugh see: http://sports.espn.go.com/golf/news/story?id=4713202 I disagreed with it the moment I saw it on 12/4, and intervening events have made its author look foolish. But then, ESPN and the sports media world are carrying a lot of water for Tiger.