You would be foolish to say Apple will never get it wrong just because Jobs is doing a good job now. We’ve had great companies run by great men in the beginning, only to have future leaders run them into the ground.
Well, I've done quite a bit of "reading" over the last 25 years about Apple and Macintosh and how they were either "beleaguered" or "going out of business soon" or would never increase market share and on and on.
These were so-called business pundits and/or tech pundits who -- apparently -- were a whole lot more stupid than the consumers who were buying the products that Apple Computer (and now just "Apple") made.
And when we see today, that Apple has no debt, has billions of dollars (that's with a "B" for "billion"), is expanding the marketshare, has 70-75% of the iPod business in the market, is the largest retailer of music in the U.S., has the largest marketshare of online music sales in the world, brought a radically new and different type of phone to market from never having it before and in the face of almost all "pundits" saying that they were going to fail -- I have to say, after all that, after 25 years of seeing what has gone on -- that if anyone were to fail in the future -- it would be long after I'm dead and gone and basically don't care any more... :-)
As it stands now and has stood for over a decade of excellent performance and great success with the consumer -- I don't have any doubts about how Apple is going to do in the future.
Well if you’ve got shares of Apple then I hope you’re right.
But even Apple sells shares with the caveat “past performance doesn’t equal future results.”
Nothing is ever certain, with the exception of death, taxes and Christ coming back to fix this place we’ve messed up.