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Limbaugh covered this here."

The money quote:

And where you find a hoax, what do you always have to have to perpetrate it? You have to have a compliant media, be it a global warming hoax, be it a financial crisis hoax, you have to have a compliant media going along with it. And the media in the Tiger Woods thing was also a beneficiary. I mean television ratings, golf tournaments in which he played skyrocketed. And they wanted access to him. A lot of sports media, just groupies that have a computer keyboard or camera and microphone, just groupies. They want access, want to hang around.
The only way you're going to have that access is to go silent on things that you know. If you succeed and are helpful in perpetrating the false image, the hoax, then you're going to be allowed access. See, the behavior of Tiger Woods was known to everybody except the public. They're shocked and stunned, and they feel betrayed. "This industry-wide cover-up of Woods' cheating (and apparently his personal nastiness, arrogance, and general non-cuddly nature) is not a small, secret plot by dedicated fanatics. Rather, it is a set of interlocking self-interests manifested in sustaining the pristine image of this one sports icon to keep cash coming in. But enough about Tiger the man, who is, after all, only a golfer. Let's move on to Tiger the metaphor. Because anyone with four functioning brain cells gets that if this comprehensive a charade can be sustained for a decade as Woods and those around him amassed billions, it can happen elsewhere. It can happen right in front of our eyes.

He's reading from Lisa Schiffren, so I'm not sure which of it is him and which is her, but I've thought this about journalism, particularly with sports and celebrities, for quite a while. If you're not part of the PR machine, you're out in the alley.