[Mrs. Don-o]

Longer quote and context here, but here's the snippet I think you're looking for:

""Like most people, we'd like to see the world a better place... To do that we need to get some broadbased support, to capture the public's imagination. That, of course, entails getting loads of media coverage. So we have to offer up scary scenarios, make simplified, dramatic statements, and make little mention of any doubts we might have. This 'double ethical bind' we frequently find ourselves in cannot be solved by any formula. Each of us has to decide what the right balance is between being effective and being honest. I hope that means being both."

(Dr. Stephen Schneider, Professor of Environmental Biology and Global Change, Stanford University, Quoted in Discover, pp. 45–48, Oct. 1989)

[dirtboy]

Thanks, that’s what I was looking for!