You should explain to people that a consistent and rigorous defense of copyrights, trademarks, and patents is part of the test in future court cases involving companies with intellectual property.
If you don’t defend it, eventually someone will come along and take it away, and the courts will let them.
Trademarks can be lost by non-enforcement, but copyrights and patents always remain until they expire or are voluntarily given up. However, in the latter two, a clear history of non-enforcement can affect how much a copyright holder can expect to get for damages.