It’s obvious what Apple should do.
1. Fire Jobs and hire a Harvard MBA to run the company. Harvard MBAs never make any mistakes.
2. Leverage the company to a level of 15 times earnings. Use the money to buy random web properties with no clear strategy.
3. Abandon profitable, unique, high-end products and make the same plastic junk everyone else does.
That’ll really enhance shareholder value.
Bring back John Sculley!