“It convinces the gullible.”
It’s really a sad state when a company thinks more of their Customers are Gullible, than Not.
In terms of gullible customers, almost every gold commercial is “head & shoulders” above the ExtenZe commercials. Viagra and Cialis is only slightly better - BLEECH!
Gullibility and ignorance are part and parcel of the appeal of gold as a monetary instrument. False monetary history and false views of the monetary system are also important.
These companies take advantage of people’s dissatisfaction and distrust of government hence, all the ads on “conservative” media. Gold is pretty though and is particularly charming adorning beautiful women.
All marketers assume their target audience people are gullible. And to a great extent they are right. If they were wrong, there would be no such business as marketing.