There is another thread about how the promoters, the farmer who owned the land and musicians was big time free market capitalists whose #1 goal was to make money.
Yep, ain't it funny how the 'legend of Woodstock' got all turned around into some 'free love, free peace, free hamburgers, free acid (etc etc)' thingie ... bottom line is that it was ALL about the 'bottom line' right down to where the dots and commas in the numbers would be placed.
Max Yasgur, far from being some local yokel hick farmer, was one astute business negotiator ... word is that he went into the negotiations carrying pad and pencil and jotting down numbers and figures the whole time.
As parodied in the National Lampoon show "Lemmings" - "Farmer Yasser" would say:
"Well, these slickers came to me and wanted to use my land .. so I said SURE, and I charged 'em plenty!"
It wasn't that far from the truth! /laughs