We've tended to avoid Whole Foods because of the prices, distance to the store, and also because there's something off-putting about the sickly-but-righteous-looking crowd who tend to shop there (in Colorado Springs, anyway -- somehow it's less obnoxious elsewhere).
I'll probably still not go there, but I'll think nicer thoughts about 'em.
And if you're a cheese person, I highly recommend a stop at WF the next time you're in the area. The selection is incredible and the prices aren't really that bad.
There's always a very knowledgeable and helpful person behind the counter who's willing to slice off a few samples for you, too.
Did I mention I really love cheese?
Best,
L