I remember when World Cup was on, a radio show host I listen to had this fake ranchero music in the background. Every five minutes the “Program director” would cut into the show and tell the host that he’d better get some energy into it because “the Mexicans love soccer.” Eventually he had the host helling “arriba!” into the microphone. I almost busted a gut laughing.
Gosh, I wonder what kind of music that guy would play to accompany a NFL or NBA broadcast?