Posted on 07/14/2009 10:29:54 AM PDT by raccoonradio
Only it’s not that simple: CBS Radio decides to move its hot “Mix” WBMX from 98.5 to WBCN’s 104.1 frequency – and to debut the new “Sports Hub” at 98.5, as of August 13. WBCN hasn’t been faring well in the recent Arbitron PPM ratings, and CBS Radio’s Dan Mason decides to attack Entercom’s all-sports leader WEEI (850) and its regional New England franchise, using an FM frequency. One part of WBCN will remain on the FM band: the Toucher & Rich morning show, which will do wakeups for the new “Sports Hub. Other programming at 98.5: the NFL New England Patriots and the NHL Boston Bruins, which had been at sister news/talk WBZ (1030). In fact CBS is using the "WBZ” brand name on the new Sports Hub, calling it WBZ-FM, aligned with WBZ radio and WBZ television. As with other recent CBS Radio sports stations, there will be an extensive online and mobile/digital device component to the Sports Hub, which debuts just in time for Patriots pre-season football
neither—the new WBZ-FM 98.5 will have them. I guess it’ll be called the WBZ-FM Pats Radio Network
Red Sox: Flagship WRKO, some games on WEEI
Celtics: WEEI
Patriots: The new WBZ-FM 98.5
Bruins: The new WBZ=FM 98.5
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