” Those containing the picture of the infant were most likely to trigger an honest reaction from the finder, with 88 per cent being returned, followed by those containing pictures of the puppy at 53 per cent.
Of those featuring the family snapshot, 48 per cent were sent to the return address and only 28 per cent of those with the picture of the elderly couple.
Wallets containing the charity cards and the control sample were least likely to be returned, with rates of 20 and 15 per cent respectively. “
So if they included pictures of a baby, a puppy, the family, and the grandparents, along with a charity card they’d get back 237% of the wallets!
I wonder what would happen to a wallet containing a picture of Helen Thomas?