From Consumer Reports - sad, but probably true (but I'm trying the stuff in post #59!):

"NO MIRACLES Some brands, such as Olay, worked better than others. But wrinkle creams on average made little difference in the skins appearance."
Well you are probably right because I've tried so many that did nothing. I hate L'Oreal, they have the best marketing but it's all BS and a huge waste of money. You need moisture though and if it just plumps up the wrinkles so they are less noticeable that so be it! After 40 every lady deserves a nice skin cream.