MTV was offered the shot at buying Myspace before Newscorp got it.
They couldn’t figure out how to make money with it. I don’t know if it is a profitable corporation yet but would’ve kept MTV “relevant” and may them more RESPONSIVE to music trends rather than them continuing to try to PRESENT the “new cool” to audiences.
I suspect the reason MTV stopped being Music TV in the first place was because the RIAA, with its typical business sense, decided that MTV should pay it enormous royalties for the privilege of giving the RIAA free advertising.
And because of this insane greed, the RIAA lost the most brilliant advertising medium ever invented. Today, if you asked most people who are the top stars in music, most they would name were already stars in the ‘80’s and ‘90’s, and on MTV.
New artists would come up very short, with only two or three recognizable.
And if you asked about artists that were very big in the ‘80’s and ‘90’s, most people could name, or at least recognize dozens. Artists whose albums they bought.
I truly hope that the RIAA sponsors Obama’s reelection campaign. By voting day, most people would have forgotten he was even running.