1. Cost to buy an infomerical;
2. Cost of ad time.
Different times are worth different amounts.
For example, put an advertisement on at 6PM vs 3AM.
I don’t know what the going rates are at the moment, it’s too bad that wasn’t more easily searchable.
Whatever that dollar amount figures out to be, it’d be nice to see some conservative media outlets referring to ABC’s “x million dollar donation” to obamacare.