It's a search engine for people who think "google" isn't a stupid enough name for a search engine?
He just should have called it Mathimatica 2: Electric Webagoogaloo.
Sadly, I get that reference.
There were those who said, "Huh?". And there were those who said, "They can't spell! What's wrong with our schools! ... Um, maybe their lawyers advised them to misspell the word so it would make a stronger trademark!!"
And there were those, such as cynwoody, who typed in queries more simply than usual (remember altavista?) and got answers more quickly than usual and never looked back.