[billorites]

"How do you harm someone’s “good name” when the persons name in question married his own adopted daughter?"

And how exactly does that have any bearing on Woody Allen's property rights?

[Mr_Moonlight]

Allen claimed his reputation was damaged and the image was used without consent

Hmmmmmmm ... guess the Che Guevara 'estate' might have a similar lawsuit against all those trendy t-shirt sellers ....

[icwhatudo]

This might explain:

“The issue is relevant is determining the value of the endorsement — which of course the company never bothered to get from Allen. Allen is fighting a demand to turn over documents in discovery that would show his endorsement requests after his scandal with Soon-Yi.
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This case is clearly stronger and the fight will be over the value of the endorsement in ads that only ran for a week.

On one level, the discovery would appear relevant given the need to appraise the value of the endorsement. On another level, it comes close to the “libel-proof” plaintiffs theory in defamation where the party argues that they could not have harmed the reputation of the defendant because the defendant had no good reputation. This is confined for the most notorious defendants. Here, the argument is that Allen destroyed the value of his endorsement through the scandal and thus would be entitled to modest compensation.”