I think there will be a slow, but inexorable, survival benefit to those who adapt their ways to our approaching four-wheeled machines. They still have to master the efforts of their chief predators, however.
The use of a horn "toot" sends nearly every critter (including birds) from the roadside, and I highly recommend it.
My contribution here is derived from a friendly association I have made here with chipmunks. Once I've sighted them, I have trained them to immediately race towards me for a sunflower seed reward. It's funny to see them whirl from their intended path to directly respond to my whistle!
(The horn toot has no conditioned-reward intended). 