If Joe Paterno can have his team throw 60 yard bombs while up by 60 plus points in the fourth quarter and still be considered a saint by the media I can’t see why anyone should condemn any coach for running up the score in any sport.
Actually there's no such thing as "running up the score". Sometimes one team is just head and shoulders above the other team in talent, or just happens to be playing a better game on that particular day, and that usually results in a lopsided final score. It is unnatural for athletes to not try their best when they're in the game. What's a coach supposed to do, tell his players "don't try to get another hit, or don't try to score another touchdown, or don't try to make another basket"? For those who would say put in the second or third string players when you have a big lead, sometimes even those players can't help themselves from playing well and scoring more points.