It was a Kodak. I had one.
What might be cool would be to mate the digital capture with an instant print.
I could see that, a few years back, maybe. But today, the consumer market is all about small cameras/camera phones, and there's no room for a decent sized print medium, when most just e-mail their picture to their friends anyway.
For serious photogs, amateur or pro, instant film was never really an option, except maybe as a shot setup tool for the real camera, but with digital SLR's, no need for it.
Polaroid's time has come and gone.