Check out the last entry for WINZ on Wikipedia !!
http://en.wikipedia.org/wiki/WINZ_(AM)
“On April 2, 2009, it was reported on radio-info.com that the station would switch to sports the following day, making it the sixth sports station in Miami; this follows Clear Channel’s trend of changing liberal talk formats (regardless of success) to its own Fox Sports network.”
Note the “regardless of success” !!!!
This confirms my analysis.
Also see: http://ltradio.blogspot.com/2009/02/black-monday-continued-winz-flipping-to.html
“The station currently enjoys decent ratings, typically maintaining a 1.5 overall share in the Arbitron ratings. That makes it the 4th most popular AM station in the market.”
I read somewhere else...can’t find the link now...that Air America out-performed the all-sports line-up on WINZ that preceded it.
Blatant disregard for their own profit motive....that’s ideological.
Break up Clear Channel now!!!
I think I tried to put a bit in on the WINZ page at Wikipedia about the format flip but not sure if it’s still up there;
looks like a lib got in and did his/her own version.
Ratings don’t necessarily mean profit. Sports stations can bill very well, as the station’s GM pointed out. Here in New England, WEEI has expanded its sports radio network to a total of 9 stations, and two stations recently added sports
(WMAS Springfield, now ESPN, and WPKZ Fitchburg, Fox Sports at night plus Red Sox and Patriots play by play). Air
America stations in places like Memphis, Akron OH, Portland ME, and New Haven CT all switched to sports.
Which sells more ads, Air America or sports?
I tuned in to Fox Sports’ JT The Brick (here via WEEI
Boston) the night of the flip and he was raving about the
huge new signal, 940 The Sports Animal, that was now
aboard.