Sorry, I have to disagree. Apple's marketing department is the media. They will marvel over anything produced like it is revolutionary even though multiple other products exist that offer more capabilities.
LOLOL, yes yes, the liberal media do love Apple, don’t they?
Not only is Apple “the little guy”, but Steve Jobs is a hard core leftist.
But marvel at it’s devices or not, the Apple marketing team is the one steering that ship. From their ad campaigns to their flower power imacs.