1600 MHz clocked K8 Lima
AMD nowadays asks superheroes to try to save its roadmap and this is how AMDs marketing came with Neo name. AMD Athlon Neo processor for Ultrathin Notebooks is the official name of the new CPU that AMD plans to use in, as the name suggests, Ultra thin notebooks.
This CPU is nothing more than a single core Lima based Athlon K8 re-branded again for the needs of AMD, and this re-brand is a result of a lack of strategy from Hector's management to foresee the importance of mobile market.
Intel dominates mobile market and ever since Intel came up with Merom, Core 2 generation, AMD has some serious catching up to do. Atom introduction made things even worse as now AMD has nothing to compete with this very energy efficient CPU and that is why AMD management is trashing Netbooks so loudly.
I haven’t seen the beast, but in the end it’s all about price/performance.
Oh get over yourself.
Guess what the Intel Centrino platform was? It was a Pentium III core.
Companies use word games in their marketing all the time. It's hardly a ding against AMD.
Who was in charge when AMD released the 1GHz Athlon and beat the crap out of Intel for 4 years? They were doing great then. Then Intel got the Core2.