[Richard Kimball]

It's gone up roughly equal with inflation. With a few exceptions, if you add one zero to the 1960 price of anything, you're looking at the price today. In 1960 a stamp was four cents. Today, 44 cents. Cars, homes and electronics vary because of greater opulence today and discounts because of advancing technology, but for most things I've found it to be true.

[Age of Reason]

Inflation calcuator says 4 cents in 1960 = 29 cents in 20008: http://data.bls.gov/cgi-bin/cpicalc.pl

[Freedom4US]

Dino juice @ 10 bucks? Sounds good!!
Wages haven’t kept up though. (Back in “the day” prices were arbitrary of course, but something might cost say, $10.50 , but that .50c meant something to a working man, subsidiary coinage wasn’t so much detritus as it might be today.