[mamelukesabre]

Ok, what do you call it then? And if that’s not bourbon, then what do you call southern comfort?

[stormer]

“Southern Comfort (occasionally referred to as SoCo) is a fruit, spice, and whiskey flavored liqueur produced since 1874.”

From Wiki - anyway, it ain't bourbon.

[stormer]

Says it right on the lable.

[Paul Heinzman]

Jack Daniels is Tennessee Whiskey. It is the charcoal filtering that distinguishes it from bourbon. I’m not big on splitting hairs, but the folks at Jack Daniels are the first to point out that it is not bourbon.

Southern Comfort is a sweetened bourbon-based liqueur.

[bcsco]

Ok, what do you call it then? And if that’s not bourbon, then what do you call southern comfort?

Jack Daniels (along with George Dickel) is Tennessee Whiskey. It includes a carbon filtering process that's not part of the Bourbon process. That's why it's not Bourbon, and is considered Tennessee Whiskey. As for Southern Comfort, I call it yuck. And, no, it's not Bourbon. It's a combination alcohol that contains fruits and spices as well as whiskey. Again, something not part of the Bourbon process.