Brilliant marketing idea, pretty too.
I don’t do pretty. I have resisted “cute” business items like time planners in favor of the old plain ones with a plain binder. But that’s just me and maybe a result of my being a product of the early women’s liberation movement when the last thing women wanted was cutesy stuff for work. We even wore dark blue or black three-piece suits—sans jewelry. Don’t get me wrong. I’m proud of being a woman and I love certain feminine things but not for use in my profession.