It was my BIL who got me into it a few years ago. Before that I had little use for bourbon. I drank the occasional beer or wine.
But he got me interested in the differences between bourbons, all coming from the same essential process. And it was the intrigue that got me involved.
Elijah Craig, as I said, is my favorite. Yes, it’s less expensive (the same $ as Jack Daniels), but it has a burnt cask flavor I really like. But being 94 proof, it can have a punch.
The others are more traditional bourbons IMO. They’re not as sweet as Maker’s Mark, but have a fine, refined flavor that I enjoy. One other is Elmer T. Lee. It lines up well with the other two (Woodford Reserve and Basil Hayden).
Then I must try the Elijah Craig on your recommendation. I will also pick up a bottle of Jack Daniel’s because even though it is not bourbon, it is exquisite.