In the article, they acknowledge that this is where the next generation of musicians comes from. Potentially. Ultimately, they want to own an artist. Back catalog. Future output. Image (including a cut of t-shirt sales, tickets, and even endorsement revenues).
They also prefer to control the gate of “who gets in” (makes it).
They may act as if they care about the next generation, but they aren’t scouting for talent, they are the taste makers. Which is why the music industry as pushed crap ever since they realized the potential revenues (when they saw Woodstock).
I was watching our boy Brad Pitt standing on a contraption the other day. He had his hands up on the control bars as an electronic automaton did whatever he wanted it to do ~ Brad's head had been reconfigured into an "Old Brad" for use with the scrawny automaton.
Brad was inputting the acting to the automaton. Said it was the easiest acting he'd ever done and thought he'd prefer to make all his movies that way.