In and of itself, I would agree. However, many of those schools are state institutions, which receive state funding. States have the right to dictate how their funded institutions do business.
Gators are #1. Go Gators!
The problem is that Utah doesn’t belong to the organization that is the root of the problem (the BCS) because Utah’s conference wasn’t asked to join. Utah is a part of the NCAA football bowl subdivision (formerly known as Division 1), so they should by all rights be eligible for the same bowl games and privileges of any other NCAA FBS member institution. However, in this case, a subset of the FBS schools, seeing LOTS of money on the table, got together and agreed to exclude the remainder of the schools in the FBS from their “championship”, and, therefore, the money. Sounds like an antitrust case to me.