What is really irritating is the attempt to substitute perfectly appropriate words for others a little more deceptively PC. For instance, we are told we are “associates” not employees. I guess this is supposed enable us to feel like we are actually all one big family, sharing in the wealth.
Also, I am not a secretary, but an “administrative assistant.” This is supposed to make me feel more important when I get my boss’s coffee.
The people that clean the floors where I work, folks WE would typically refer to as janitors, have the job title of "Floor Technicians". I wonder if they are certified by a national board of floors or some such nonsense. lol