I hope that some day they are able to fix their caps lock key...
The all-caps typography reminds me of being stationed in a remote area and having a Teletype machine clacking and printing its all-caps text across the roll of paper.
When a text message had completed and automatically advanced the paper roll several spaces and announced said completion by a bell, it was hard not to see them as important, rush over and tear them off for the boss.
Every message, however everyday and banal it might have been, seemed imbued with importance.
Otherwise, it wouldn’t have been in all-caps, would it?
lol