[Lx]

Then when they find out what it really means, they’ll know you lied to them, the shame. What next, a restaurant chain named, “Hooters”?

[12GA]

Unfamiliar with that great old story of the birth of Christ, are they? Now’s a great time to tell them.

[Pontiac]

Then when they find out what it really means, they’ll know you lied to them, the shame.

Those are real meanings for the word. (in this case used euphemistically)