When I was a kid, I thought it was so strange that someone would pay for water in a bottle. I still do.
I realize there are instances where people need it for certain traveling situations, and cases where there are issues with the drinking water in the homes in some areas, but over 10 billion in sales???
We have great water, people often take water home with them when they visit, my grandson has rated all 6 or our wells with our house well rating #2, he always takes water from home wherever he goes. I have probably purchased about 100 bottles for convenience over the last 10 years but why pay for something that you can get basically for free.
I was recently in a hotel room in Minneapolis where they wanted four dollars for a sixteen ounce bottle of water. Anyone who pays that much is either a billionaire or a fool. Or both. I drank the tap water.