Cuil would have more potential if its founders had had the sense to choose a name that could readily enter the language as a verb, as “google” has. Suggesting to somebody “Why don’t you cool it?” has sufficient potential for misunderstanding that it will never enter common usage. We’ll more likely hear things like “Why don’t you try googling it with Cuil?” This is really a big handicap and makes me wonder how smart the founders really are, and by extrapolation, how good their product could ever be. I’d love to dump Google for an unbiased competitor, but not at the expense of valuable results.
Not to mention it’s not spelled the way it sounds. What were they thinking?