I remember poo-poohing similar claims not that long ago about a breakthrough in hard drive capacity using quantum mechanics.
“Suuuuuure,” I said.
Then one day, I noticed a 30GB laptop drive cost far less than I’d not long ago spent for a 340MB drive—and yet was thinner!—and I took notice. Not long after, those two “breakers-through” won the Nobel Prize and I paid even less still for a 160GB drive.