[Paradox]

NLP is one of the techniques that Ross Jeffries teaches guys to use in order to get them, uh, how to have success with the ladies, er, women.

[TrishaSC]

That wiki page links magick to Ross Jeffries and that is what Aleister Crowley practiced. Another poster noted that the 0 logo is a stylized Order of the Golden Dawn symbol. Aleister Crowley was once a member of the OGD and I think the phrase “Yes we can” is just another way of saying “Do what thou wilt shall be the whole of the law.”