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As for the gloss, well, TVs have been glossy for seven decades and no one's complained.

TVs were glossy because the tremendous stress that the huge CRT vacuum display tubes were under required THICK glass. If the surface were matte, the image, maybe as much as 10mm behind the matte surface would have been muddied beyond recognition, not because there was something inherently good about the glossy, reflection prone screen.

And you say no one has complained!!!??? You have never been around my house. Complaints about the reflections were CONSTANT. When LCD monitors came out they were made matte, and for good reason - customer satisfaction. And, it was technically possible for the first time - the screens are not under a vacuum, and the distance between the matte surface and the actual image is maybe less than 1mm.

Frankly, I think making computer monitor screens glossy is just plain crazy. I certainly wouldn't buy one. The don't NEED to be glossy, so why do it?

At the very least, give us a choice!

And you say no one has complained!!!??? You have never been around my house.

I don't care about your house. Show me where consumer demand led to TV manufacturers shipping matte screen versions of their LCD and Plasma displays, and show me data that suggests matte screens subsequently sell more than glossy screens. (You won't be able to, because the sales data indicates that an overwhelming amount of TV and computer purchasers buy glossy.) Until you can produce something besides anecdotal evidence of your own opinion, my statement stands: no one has complained about glossy TVs.

The don't NEED to be glossy, so why do it?

They don't need to be matte, so why do it?

Again: the screen is non-matte to present a better picture than would otherwise be achievable with a matte finish.

At the very least, give us a choice!

You DO have a choice. If it's so important that your display be matte instead of glossy, all you have to do is buy an aftermarket 13.3'' matte film cover for the display. Problem solved. But I suspect you'll continue complaining regardless.