Do you remember when GWB invented the word "Misunderestimate"?
;-)
My point is, that Palin is likeable, women can identify with her, and with her being "new" on the scene, the whole mantra of 'Change' from Obama/Biden would seem even more surreal.
It would take a pair, for this to happen, but happily for us, McCain seems to be using them lately.
I think Palin fits in well w/their ad campaigns...McCain's adverts have been 'edgy.' Not what you expect...a woman on his ticket follows that trend...