Not to get weird, but the right side of the 2012 logo looks like Maggie Simpson to me.
Londonites are supposedly really ticked off at how stupid looking it is. Can’t say I blame them. It’s more Miami in 1983 then 2012 London.
I think of London as very sophisticated. That logo doesn’t say sophisticated. It says, “Do you think anyone can tell how wasted I am??”