It is annoying to have to continually scroll past it. I watched it. I emailed it. Don’t want to be annoyed by it. :)
I think that whether you're annoyed by it is something that's under your own control :-)
One possible implementation would keep track of whether or not a particular user had seen the content before, and if they had, it would not render the content at the top of the screen anymore. If you are not a logged in user, of course, it would display every time because the system wouldn't know whether you had seen it yet.
This would give the admins the ability to put content up at the top that people would see, which is a reasonable thing for them to do, and they they have always been able to do. The only difference in this case that is surprising people is that the content that the admin is posting is video, rather than text.