Don't be surprised to see this book become required reading in Universities, perhaps even high schools.
It will be lauded all over the media.
It will be presented prominently in the entrances of Borders, Barnes and Noble, etc.
Magnum will be the darling of the Oprah, View, the morning shows, Nightline, 60 minutes, etc.
Every public library will order multiple copies.
NPR will have a special interview.