Just like all those car ads for people who are "too stupid" to perform auto maintenance and want something reliable; all those ads for restaurants for people who are too stupid to cook.
Sometimes I wonder if Windows advocates were medieval theologians in a past life. They're distrustful of and insulting toward folks who choose the easier path, as if the suffering itself were ennobling. Come to think of it, Microsoft missed a great ad opportunity for back-to-school: "Buy your kid a Windows PC. It builds character!"
I said nothing about whom the ads were geared towards,
just that the ads themselves seemed to give that impression.
BTW, “P.C.” and “Windows” are not synonymous.
One is hardware. The other is an O.S.
(One of many O.S.’s!)